Pop goes the pearl! What is Bubble Tea all about?
In boba tea, the tea itself acts like a base upon which the other flavours build. High-quality tea leaves boast a complex flavour profile, with not...
Read moreThe farmer-founders of Rujani Tea set up Aideobari Tea Estates in the northeast Indian state of Assam.
Standing (L to R) is Siva Prasad Barooah, Heramba Prasad Barooah and Sashi Prasad Barooah, along with their families.
Aideobari is incorporated as a private limited company on the 29th of December, 1961
Raj took over the reins of running the family tea business in 1991, and since then has been evolving the business to make it sustainable, community focussed, moving away from traditional ways to innovating and developing a range of artisanal whole leaf teas.
In 2013, the tea farmer family of Aideobari Tea Estates Pvt Ltd, decides to venture into a new range of speciality loose-leaf teas.
The name Rujani is a family name and was chosen to spearhead this new identity of Aideobari. It's motto is to spread the awareness of loose-leaf tea made with care in small batches, and move away from the commoditised tea bags, and to really enjoy the benefits of speciality teas from Assam.
The International Specialty Tea Association (ISTA) hosted its inaugural awards program on June 16, 2016 with a spectacular seven-course gourmet meal and tea pairing event, at the Alize Restaurant of the Palms Hotel & Casino, Las Vegas.
Founder Austin Hodge presented the first ISTA awards for promoting Specialty Tea standards in the industry. Raj received the award on behalf of the Rujani and Aideobari team.
We have had the privilege of close collaboration with many tea sommeliers from Europe who support Aideobari and Rujani brand across the continent.
Seen here is Alexis Kaae of Simply Tea, Denmark, and the Vice-President of the European Tea Society along with Raj, during her visit to Aideobari.
Rujani Tea opens its Australia and New Zealand division, based in Melbourne in 2019.
In it's first year of entering, two of Rujani Tea's single origin black teas wins awards at the Australian Golden Leaf Awards for Tippy Reserve and Gold Tea.
This (is) absolutely the best black tea I have tasted this year - even better than Jin Jun Mei.
Alexis Kaae,
Vice President - European Tea Society
Silver Pearl - my new addiction, watching the pearls unfurl is so calming. Fragrant, soft and so drinkable.
Thanks again, a new devoTEA,
Leanne Blandford
I am enjoying it (Signature White). It has a floral warmth that is a nice substitute for my usual green teas I like in the morning. Perfect for the cooler days.
- Amanda Low, Melbourne Tea Sommelier
In boba tea, the tea itself acts like a base upon which the other flavours build. High-quality tea leaves boast a complex flavour profile, with not...
Read moreWhat is it about loose leaf tea that has this amazing effect on tea drinkers? We asked this question of some of our regulars, and compiled below ar...
Read moreWe aspire to be a tea brand of choice and without any intermediary: direct from our tea farms in Assam to your cup.