Rujani Tea is an e-commerce brand of speciality teas that was launched
by the Director of Aideobarie Tea Estates Private Limited, Raj Barooah. The
exciting and enthralling world of artisan and hand crafted Rujani Teas is
brought to the tea lovers of the world by Raj who joined his father, Madhurjya
to be a part of his family's tea business in1991.
From the onset, he witnessed in despair the grand commoditisation of tea in
Assam and India as a whole. The Tea lovers that he met across the world talked
about the intricacies of other variants of tea but never about his native teas
from Assam(Camellia sinensis var. Assamica). He knew that the soils of Assam
had its own terrain. The original Assam tea jat or cultivar belonged to this
After travelling to all the major tea growing regions of the world, Raj has
developed manufacturing techniques and protocols to create some of the most
exquisite and deliciously fine teas. He considers Rujani, as one of his
children dedicated for the tea lovers across the globe.
The Vision of this family and thereby Rujani is to give to the world's tea
lovers the most exquisitely and finely crafted teas. With the Mission being to
give back a good life to all the stake holders involved in the fulfilment of
Historically Assam produced the orthodox or leafy tea and its full bodied and
rich aroma was enjoyed the world over. However since in the 1950s, the black
granular crush, tear, curl (CTC) variety of tea grew in popularity in the
Indian domestic market and since the late 1980s tea consumption grew as rapidly
as the country's economy. But these trends also lead to the commoditisation of
the tea trade in Assam.
Rujani explores to break this trend and to give back to its drinkers a
subtle finesse of Assam's Tea specially crafted by artisans!!!